Accenture vs. Sony: A Decade of SG&A Management

In the ever-evolving corporate landscape, managing Selling, General, and Administrative (SG&A) expenses is crucial for maintaining profitability. Over the past decade, Accenture plc and Sony Group Corporation have showcased contrasting approaches to SG&A cost management.

Accenture's Steady Climb

Accenture has demonstrated a consistent increase in SG&A expenses, rising from approximately $5.4 billion in 2014 to over $11 billion in 2024. This growth reflects a strategic investment in expanding its global consulting services, with a compound annual growth rate (CAGR) of around 7%.

Sony's Volatile Path

Conversely, Sony's SG&A expenses have fluctuated significantly, peaking at $2.16 trillion in 2024. Despite a 25% increase from 2014, Sony's expenses have seen a rollercoaster trend, indicative of its diverse business model spanning electronics, entertainment, and financial services.

In conclusion, while Accenture's steady rise suggests a focused growth strategy, Sony's volatility highlights the challenges of managing a multifaceted conglomerate.