Advanced Micro Devices, Inc. or Nokia Oyj: Who Manages SG&A Costs Better?

A Tale of Two Giants: AMD vs. Nokia in SG&A Management

In the ever-evolving tech landscape, managing Selling, General, and Administrative (SG&A) expenses is crucial for maintaining competitive advantage. From 2014 to 2023, Advanced Micro Devices, Inc. (AMD) and Nokia Oyj have showcased contrasting strategies in this domain. AMD, a leader in semiconductor innovation, has seen its SG&A expenses grow by nearly 300%, reflecting its aggressive expansion and investment in R&D. In contrast, Nokia, a stalwart in telecommunications, has maintained a more stable SG&A trajectory, with fluctuations largely due to strategic shifts and market conditions.

By 2023, AMD's SG&A expenses reached approximately 2.35 billion, while Nokia's stood at around 2.93 billion. This comparison highlights AMD's rapid growth phase, while Nokia's consistent approach underscores its focus on operational efficiency. As these giants navigate future challenges, their SG&A strategies will remain pivotal in shaping their market positions.