Analyzing R&D Budgets: Salesforce, Inc. vs Garmin Ltd.

The Evolution of R&D Investments: Salesforce vs. Garmin

In the dynamic world of technology, research and development (R&D) are pivotal for innovation and growth. Over the past decade, Salesforce, Inc. and Garmin Ltd. have demonstrated contrasting strategies in their R&D investments. From 2014 to 2023, Salesforce's R&D expenses surged by over 700%, reflecting its aggressive push towards innovation and market leadership. In contrast, Garmin's R&D spending grew by approximately 130%, showcasing a steady yet conservative approach.

Salesforce's R&D budget peaked in 2023, reaching a remarkable 5 billion dollars, while Garmin's highest expenditure was around 900 million dollars in the same year. This disparity highlights Salesforce's commitment to maintaining its competitive edge in the software industry. Meanwhile, Garmin's consistent investment underscores its focus on sustaining its niche in the consumer electronics market. Notably, data for 2024 is incomplete, indicating potential shifts in future strategies.