Comparing SG&A Expenses: Salesforce, Inc. vs Cognizant Technology Solutions Corporation Trends and Insights

A Decade of SG&A Trends: Salesforce vs. Cognizant

In the ever-evolving tech industry, understanding financial trends is crucial. Over the past decade, Salesforce, Inc. and Cognizant Technology Solutions Corporation have shown distinct trajectories in their Selling, General, and Administrative (SG&A) expenses. From 2014 to 2023, Salesforce's SG&A expenses surged by approximately 480%, reflecting its aggressive growth strategy and market expansion. In contrast, Cognizant's expenses grew by about 60%, indicating a more stable and controlled approach.

Salesforce's expenses peaked in 2023, reaching nearly six times that of Cognizant's, highlighting its significant investment in sales and marketing. Meanwhile, Cognizant maintained a steady increase, with a slight dip in 2023. This divergence underscores the different strategic priorities of these tech giants. As we look to 2024, Salesforce's data is incomplete, suggesting potential shifts in strategy. These insights offer a window into the financial health and strategic directions of two leading technology companies.