R&D Spending Showdown: Salesforce, Inc. vs Gen Digital Inc.

The Evolution of R&D Spending: Salesforce vs. Gen Digital

In the ever-evolving tech landscape, research and development (R&D) spending is a critical indicator of a company's commitment to innovation. Over the past decade, Salesforce, Inc. and Gen Digital Inc. have showcased contrasting trajectories in their R&D investments.

From 2014 to 2023, Salesforce's R&D expenses surged by over 700%, peaking in 2023 with a staggering $5 billion. This growth underscores Salesforce's relentless pursuit of technological advancement and market leadership. In contrast, Gen Digital's R&D spending witnessed a significant decline, dropping by nearly 70% from its 2015 peak. This reduction may reflect strategic shifts or financial constraints.

The data highlights a pivotal trend: while Salesforce has consistently ramped up its R&D efforts, Gen Digital has taken a more conservative approach. As the tech industry continues to innovate, these spending patterns could shape the future competitive landscape.