The Evolution of R&D Spending: Salesforce vs. PTC

In the ever-evolving tech landscape, research and development (R&D) spending is a critical indicator of a company's commitment to innovation. Over the past decade, Salesforce, Inc. and PTC Inc. have demonstrated contrasting trajectories in their R&D investments.

A Decade of Growth

From 2014 to 2023, Salesforce's R&D expenses surged by over 700%, reflecting its aggressive push to maintain a competitive edge in the cloud computing market. In contrast, PTC Inc. exhibited a more modest growth of approximately 90% in the same period, focusing on its core strengths in digital transformation and IoT solutions.

The 2023 Milestone

By 2023, Salesforce's R&D spending reached a staggering $5 billion, dwarfing PTC's $394 million. This disparity underscores Salesforce's strategic emphasis on innovation to drive growth, while PTC continues to invest steadily in its niche markets.

These trends highlight the diverse strategies of two tech giants in navigating the dynamic world of technology.