Selling, General, and Administrative Costs: Apple Inc. vs Ubiquiti Inc.

A Tale of Two Giants: Apple Inc. vs. Ubiquiti Inc.

In the ever-evolving landscape of technology, understanding the financial dynamics of industry leaders is crucial. This chart offers a fascinating glimpse into the Selling, General, and Administrative (SG&A) expenses of Apple Inc. and Ubiquiti Inc. over the past decade. From 2014 to 2024, Apple Inc.'s SG&A expenses have surged by over 117%, reflecting its expansive growth and global reach. In contrast, Ubiquiti Inc., while significantly smaller, has seen its SG&A costs increase by approximately 243%, indicating its aggressive market strategies and expansion efforts.

Apple's expenses, peaking at $26 billion in 2024, underscore its commitment to maintaining its market dominance. Meanwhile, Ubiquiti's rise to $81 million highlights its strategic investments in innovation and customer engagement. This comparison not only showcases the scale of these tech titans but also provides insights into their operational priorities and market strategies.