Selling, General, and Administrative Costs: NVIDIA Corporation vs Garmin Ltd.

A Tale of Two Giants: NVIDIA vs. Garmin in SG&A Costs

In the ever-evolving tech landscape, understanding the financial strategies of industry leaders is crucial. Over the past decade, NVIDIA Corporation and Garmin Ltd. have showcased distinct trajectories in their Selling, General, and Administrative (SG&A) expenses. From 2014 to 2023, NVIDIA's SG&A costs surged by over 460%, reflecting its aggressive expansion and innovation strategies. In contrast, Garmin's expenses grew by approximately 94%, indicating a more steady and controlled growth approach.

By 2023, NVIDIA's SG&A expenses were nearly 2.5 times those of Garmin, highlighting its significant investment in marketing and administrative capabilities. However, the data for 2024 shows a gap for Garmin, suggesting a potential shift or reevaluation in their financial reporting. This comparison not only underscores the differing business models but also offers insights into how these tech titans allocate resources to maintain their competitive edge.