ServiceNow, Inc. or Manhattan Associates, Inc.: Who Invests More in Innovation?

Innovation Investment: A Tale of Two Companies

In the ever-evolving tech landscape, innovation is the lifeblood of success. ServiceNow, Inc. and Manhattan Associates, Inc. are two companies that exemplify this ethos. Over the past decade, ServiceNow has consistently outpaced Manhattan Associates in research and development (R&D) spending. In 2023, ServiceNow's R&D expenses were nearly 20 times higher than those of Manhattan Associates, highlighting its aggressive investment strategy. This trend has been consistent since 2014, with ServiceNow's R&D spending growing by over 1,600% compared to Manhattan Associates' 180% increase. Such investments are crucial for maintaining a competitive edge and driving technological advancements. As we look to the future, the commitment to innovation by these companies will likely shape their trajectories in the tech industry. The data underscores the importance of strategic investment in R&D to foster growth and innovation.