Shopify Inc. or Nutanix, Inc.: Who Manages SG&A Costs Better?

Shopify vs. Nutanix: A Decade of SG&A Management

In the ever-evolving tech landscape, managing Selling, General, and Administrative (SG&A) expenses is crucial for sustainable growth. From 2014 to 2023, Shopify Inc. and Nutanix, Inc. have showcased distinct strategies in handling these costs. Nutanix's SG&A expenses surged by over 1,000% from 2014 to 2023, peaking in 2020. Meanwhile, Shopify's expenses skyrocketed by approximately 2,900% during the same period, reflecting its aggressive expansion strategy.

By 2023, Shopify's SG&A expenses were nearly 50% higher than Nutanix's, indicating a more substantial investment in growth and market capture. However, Nutanix's steadier increase suggests a more controlled approach. The data for 2024 is incomplete, leaving room for speculation on future trends. As these tech giants continue to evolve, their SG&A management will remain a critical factor in their financial narratives.