Sony Group Corporation and Garmin Ltd.: SG&A Spending Patterns Compared

A Tale of Two Giants: SG&A Spending Patterns

In the world of corporate finance, understanding a company's spending patterns can reveal much about its strategic priorities. Over the past decade, Sony Group Corporation and Garmin Ltd. have showcased distinct trajectories in their Selling, General, and Administrative (SG&A) expenses. From 2014 to 2023, Sony's SG&A expenses have seen a steady increase, peaking at approximately 1.97 trillion in 2023, marking a 14% rise from 2014. In contrast, Garmin's SG&A expenses have grown more modestly, with a 94% increase over the same period, reaching around 1 billion in 2023. This divergence highlights Sony's expansive approach compared to Garmin's more conservative strategy. Notably, 2024 data for Garmin is missing, leaving room for speculation on future trends. As these companies navigate the evolving market landscape, their spending patterns offer a window into their operational focus and market positioning.