Sony Group Corporation or Fortinet, Inc.: Who Manages SG&A Costs Better?

Managing SG&A Costs: A Tale of Two Giants

In the competitive landscape of global business, managing Selling, General, and Administrative (SG&A) expenses is crucial for profitability. Sony Group Corporation and Fortinet, Inc. offer a fascinating study in contrasts. Over the past decade, Sony's SG&A expenses have shown a steady trend, peaking at approximately 2.16 trillion yen in 2024. In contrast, Fortinet's expenses have surged, growing by over 520% from 2014 to 2023, reflecting its aggressive expansion strategy.

Sony's consistent SG&A management highlights its focus on operational efficiency, while Fortinet's rising costs underscore its investment in growth. This divergence in strategy is a testament to the different paths companies can take to achieve success. As we look to the future, the question remains: will Fortinet's investments pay off, or will Sony's steady approach prove more sustainable?