Who Optimizes SG&A Costs Better? Adobe Inc. or Fortinet, Inc.

Optimizing SG&A: A Tale of Two Tech Giants

In the competitive world of technology, managing Selling, General, and Administrative (SG&A) expenses is crucial for profitability. Adobe Inc. and Fortinet, Inc., two industry leaders, have shown distinct strategies over the past decade. Adobe's SG&A expenses have surged by over 230% from 2014 to 2023, reflecting its aggressive growth and expansion strategies. In contrast, Fortinet's expenses have increased by approximately 520% during the same period, indicating a rapid scale-up in operations.

Adobe's consistent rise in SG&A, peaking at $7.3 billion in 2024, underscores its investment in marketing and administrative capabilities. Meanwhile, Fortinet's expenses, reaching $2.2 billion in 2023, highlight its focus on expanding its cybersecurity footprint. The data suggests that while both companies are growing, their approaches to managing operational costs differ significantly. Missing data for 2024 for Fortinet suggests a potential shift or reevaluation in strategy.