Who Optimizes SG&A Costs Better? Micron Technology, Inc. or Garmin Ltd.

Optimizing SG&A Costs: A Tale of Two Giants

In the competitive landscape of technology and consumer electronics, managing Selling, General, and Administrative (SG&A) expenses is crucial for profitability. Over the past decade, Garmin Ltd. and Micron Technology, Inc. have demonstrated distinct strategies in optimizing these costs. From 2014 to 2023, Garmin's SG&A expenses grew by approximately 94%, reflecting a steady increase in operational investments. In contrast, Micron's expenses surged by about 30% during the same period, peaking in 2024 with a notable 13% increase from the previous year.

While Garmin's consistent rise suggests a strategic expansion, Micron's fluctuating expenses indicate a more dynamic approach, possibly aligning with its cyclical semiconductor market. The absence of data for Garmin in 2024 leaves room for speculation on its future strategy. As these industry leaders navigate economic shifts, their SG&A management will remain a key indicator of their financial health and strategic direction.