A Comparative Journey of EBITDA: Salesforce vs. SAP

In the ever-evolving landscape of enterprise software, Salesforce, Inc. and SAP SE have emerged as titans. Over the past decade, their EBITDA trajectories reveal fascinating insights into their financial health and strategic growth. From 2014 to 2023, SAP SE consistently maintained a robust EBITDA, peaking in 2020 with a 43% increase from 2014. Meanwhile, Salesforce, Inc. showcased a remarkable growth story, with its EBITDA surging by over 6,000% from 2014 to 2023, reflecting its aggressive expansion and market penetration.

Key Insights

• SAP SE: Despite fluctuations, SAP's EBITDA remained strong, highlighting its stable market position.
• Salesforce, Inc.: The exponential growth in EBITDA underscores Salesforce's dynamic strategy and increasing market share.

As we look to 2024, Salesforce's projected EBITDA continues to rise, while SAP's data remains elusive, leaving room for speculation on its future performance.