Salesforce, Inc. and SAP SE: SG&A Spending Patterns Compared

Salesforce vs. SAP: A Decade of SG&A Evolution

In the ever-evolving landscape of enterprise software, Salesforce, Inc. and SAP SE have been pivotal players. Over the past decade, their spending on Selling, General, and Administrative (SG&A) expenses reveals intriguing patterns. From 2014 to 2023, Salesforce's SG&A expenses surged by approximately 480%, reflecting its aggressive growth strategy. In contrast, SAP's expenses grew by about 88%, indicating a more measured approach.

By 2023, Salesforce's SG&A expenses reached a peak, surpassing SAP by nearly 65%. This shift underscores Salesforce's rapid expansion and market penetration efforts. However, 2024 data for SAP is missing, leaving room for speculation on its strategic adjustments.

These trends highlight the contrasting strategies of these tech giants: Salesforce's dynamic growth versus SAP's steady evolution. As the digital transformation era unfolds, these spending patterns offer a glimpse into the strategic priorities shaping the future of enterprise software.