Apple Inc. and Seagate Technology Holdings plc: SG&A Spending Patterns Compared

A Tale of Two Giants: Apple Inc. vs. Seagate Technology Holdings plc

In the ever-evolving tech landscape, understanding the financial strategies of industry leaders is crucial. Over the past decade, Apple Inc. and Seagate Technology Holdings plc have showcased contrasting approaches in their Selling, General, and Administrative (SG&A) expenses. From 2014 to 2024, Apple's SG&A expenses surged by over 117%, reflecting its aggressive expansion and marketing strategies. In contrast, Seagate's SG&A expenses saw a decline of approximately 36%, indicating a more conservative approach.

Apple's spending peaked in 2024, with a 9% increase from the previous year, while Seagate's expenses decreased by 7% in the same period. This divergence highlights Apple's focus on brand dominance and innovation, whereas Seagate prioritizes cost efficiency. As these tech titans navigate the future, their financial strategies will continue to shape their market positions and influence industry trends.