Apple Inc. or Gen Digital Inc.: Who Invests More in Innovation?

Innovation Investment: A Tale of Two Giants

In the ever-evolving tech landscape, innovation is the lifeblood of success. Apple Inc. and Gen Digital Inc. stand as two contrasting figures in this arena. Over the past decade, Apple has consistently demonstrated its commitment to innovation, with R&D expenses soaring by over 400% from 2014 to 2024. In 2023 alone, Apple invested approximately $30 billion, a testament to its relentless pursuit of cutting-edge technology.

Conversely, Gen Digital Inc. has maintained a more conservative approach, with R&D spending peaking at just over $1 billion in 2015 and gradually declining to around $330 million by 2024. This stark contrast highlights Apple's aggressive strategy to stay ahead in the competitive tech market, while Gen Digital opts for a more measured path.

As we look to the future, the question remains: will Gen Digital ramp up its innovation efforts, or will Apple continue to dominate the innovation landscape?