SG&A Efficiency Analysis: Comparing Apple Inc. and Gen Digital Inc.

SG&A Efficiency: A Tale of Two Giants

In the ever-evolving landscape of technology, understanding the financial efficiency of industry leaders is crucial. Over the past decade, Apple Inc. and Gen Digital Inc. have showcased contrasting trends in their Selling, General, and Administrative (SG&A) expenses. From 2014 to 2024, Apple Inc. has seen a consistent rise in SG&A expenses, peaking at approximately $26 billion in 2024, reflecting a 117% increase from 2014. This growth underscores Apple's expansive operational strategies and market dominance. Conversely, Gen Digital Inc. experienced a 54% decline in SG&A expenses over the same period, indicating a strategic shift towards leaner operations. This divergence highlights the distinct paths these companies have taken in managing their operational costs. As we delve deeper into these trends, it becomes evident that while Apple invests heavily in its growth, Gen Digital focuses on optimizing efficiency.