SG&A Expense Trends: A Tale of Two Companies

A Comparative Analysis of Applied Materials, Inc. and Ubiquiti Inc.

In the ever-evolving landscape of technology, understanding financial trends is crucial. This analysis delves into the Selling, General, and Administrative (SG&A) expenses of two industry giants: Applied Materials, Inc. and Ubiquiti Inc., from 2014 to 2024. Over this decade, Applied Materials has seen a steady increase in SG&A expenses, growing by approximately 101% from 2014 to 2024. This reflects their expansive growth strategy and market dominance. In contrast, Ubiquiti Inc. has maintained a more conservative approach, with a 243% increase in SG&A expenses, yet their absolute figures remain significantly lower than Applied Materials. This disparity highlights differing business models: Applied Materials' aggressive expansion versus Ubiquiti's lean operations. As we move forward, these trends offer valuable insights into each company's strategic priorities and market positioning.