Broadcom Inc. or Atlassian Corporation: Who Manages SG&A Costs Better?

Broadcom Inc. vs. Atlassian Corporation: A Decade of SG&A Management

In the ever-evolving landscape of technology giants, managing operational costs is crucial for sustained growth. Over the past decade, Broadcom Inc. and Atlassian Corporation have showcased contrasting strategies in handling Selling, General, and Administrative (SG&A) expenses. From 2014 to 2024, Broadcom's SG&A expenses surged by over 1,100%, peaking in 2024. In contrast, Atlassian's expenses grew by approximately 1,860%, reflecting its rapid expansion.

Despite Broadcom's higher absolute expenses, Atlassian's growth rate indicates aggressive scaling and investment in operational infrastructure. By 2023, Broadcom's expenses were about 15% higher than Atlassian's, highlighting its larger scale. However, Atlassian's efficient cost management, with a consistent upward trend, suggests a strategic focus on sustainable growth. As these companies continue to innovate, their SG&A strategies will be pivotal in defining their competitive edge in the tech industry.