Broadcom Inc. or The Trade Desk, Inc.: Who Manages SG&A Costs Better?

Broadcom Inc. vs. The Trade Desk, Inc.: A Tale of SG&A Efficiency

In the competitive landscape of technology giants, managing Selling, General, and Administrative (SG&A) expenses is crucial for maintaining profitability. Broadcom Inc. and The Trade Desk, Inc. have shown distinct strategies over the past decade. From 2014 to 2023, Broadcom's SG&A expenses surged by over 290%, peaking at nearly $5 billion in 2024. In contrast, The Trade Desk, Inc. exhibited a more controlled increase, with expenses rising by approximately 3,930% from 2014 to 2023, reaching just under $1 billion.

While Broadcom's expenses are significantly higher, The Trade Desk's rapid growth in SG&A costs reflects its aggressive expansion strategy. However, the absence of data for The Trade Desk in 2024 suggests a potential shift or anomaly in reporting. This comparison highlights the diverse approaches these companies take in managing operational costs, offering insights into their strategic priorities.