Comparing SG&A Expenses: Broadcom Inc. vs Salesforce, Inc. Trends and Insights

A Tale of Two Giants: Broadcom Inc. vs Salesforce, Inc.

In the ever-evolving landscape of technology, understanding the financial strategies of industry leaders is crucial. This analysis delves into the Selling, General, and Administrative (SG&A) expenses of Broadcom Inc. and Salesforce, Inc. from 2014 to 2024. Over this decade, Salesforce's SG&A expenses have consistently outpaced Broadcom's, peaking at nearly 16 billion in 2023, a staggering 480% increase from 2014. In contrast, Broadcom's expenses, while growing, reached a high of approximately 5 billion in 2024, marking a 1,118% increase from 2014. This disparity highlights Salesforce's aggressive investment in sales and marketing to fuel its growth, while Broadcom maintains a more conservative approach. As we look to the future, these trends offer insights into each company's strategic priorities and market positioning.