Comparing SG&A Expenses: ServiceNow, Inc. vs Splunk Inc. Trends and Insights

A Tale of Two Tech Giants: ServiceNow vs. Splunk

In the ever-evolving tech landscape, ServiceNow, Inc. and Splunk Inc. have emerged as pivotal players, each carving out a niche in enterprise software solutions. Over the past decade, their Selling, General, and Administrative (SG&A) expenses have revealed intriguing trends. From 2014 to 2023, ServiceNow's SG&A expenses surged by nearly 850%, reflecting its aggressive growth strategy and market expansion. In contrast, Splunk's expenses grew by approximately 670%, indicating a steady yet robust expansion.

Key Insights

• ServiceNow's Growth: By 2023, ServiceNow's SG&A expenses reached over twice that of Splunk, highlighting its rapid scaling efforts.
• Splunk's Steadiness: Despite a slower growth rate, Splunk maintained a consistent upward trajectory, with expenses peaking in 2023.
• Missing Data: Notably, ServiceNow's 2024 data is absent, suggesting potential shifts or reporting changes.

These insights underscore the dynamic strategies of these tech titans, offering a window into their operational priorities.