Cost Insights: Apple Inc. vs. Splunk Inc.

A Decade of Financial Evolution

Over the past decade, Apple Inc. and Splunk Inc. have showcased contrasting financial trajectories in their cost structures. From 2014 to 2024, Apple Inc.'s cost of revenue has surged by approximately 87%, reflecting its expansive growth and market dominance. In 2014, Apple's cost of revenue was around $112 billion, climbing to over $210 billion by 2024. This increase underscores Apple's strategic investments in innovation and supply chain optimization.

Conversely, Splunk Inc., a leader in data analytics, has experienced a staggering 2,300% rise in its cost of revenue, from a modest $36 million in 2014 to nearly $866 million in 2024. This growth highlights Splunk's aggressive expansion and scaling efforts in the tech industry. The data reveals a compelling narrative of two tech giants navigating their unique paths in a rapidly evolving market landscape.