Operational Costs Compared: SG&A Analysis of Apple Inc. and Splunk Inc.

A Decade of SG&A: Apple Inc. vs. Splunk Inc.

In the ever-evolving tech industry, operational efficiency is key. Over the past decade, Apple Inc. and Splunk Inc. have showcased contrasting strategies in managing their Selling, General, and Administrative (SG&A) expenses. From 2014 to 2024, Apple Inc. has seen a steady increase in SG&A expenses, peaking at approximately $26 billion in 2024, reflecting a 117% rise from 2014. This growth underscores Apple's expansive global operations and marketing prowess. In contrast, Splunk Inc., a leader in data analytics, has experienced a more dramatic increase, with SG&A expenses soaring by over 670% during the same period, reaching around $2.1 billion in 2024. This surge highlights Splunk's aggressive market expansion and investment in sales and marketing. As these tech giants continue to grow, their SG&A strategies offer valuable insights into their operational priorities and market positioning.