Navigating SG&A Expenses: A Tale of Two Tech Giants

In the ever-evolving tech landscape, cost management is crucial for sustained growth. This analysis delves into the Selling, General, and Administrative (SG&A) expenses of Microsoft Corporation and The Trade Desk, Inc. over the past decade. From 2014 to 2023, Microsoft has seen a steady increase in SG&A expenses, peaking at approximately $32 billion in 2023, a 56% rise from 2014. Meanwhile, The Trade Desk, Inc. has experienced a staggering growth in SG&A expenses, surging from $24 million in 2014 to nearly $968 million in 2023, marking an exponential increase of over 3,900%. This stark contrast highlights the differing scales and growth trajectories of these two companies. While Microsoft's expenses reflect its established market presence, The Trade Desk's rapid increase underscores its aggressive expansion strategy. Notably, data for 2024 is incomplete, indicating potential shifts in future trends.