Who Generates Higher Gross Profit? Microsoft Corporation or The Trade Desk, Inc.

A Tale of Two Giants: Microsoft vs. The Trade Desk

In the ever-evolving landscape of technology and advertising, Microsoft Corporation and The Trade Desk, Inc. stand as titans in their respective fields. Over the past decade, Microsoft has consistently demonstrated its prowess, with its gross profit soaring by approximately 186% from 2014 to 2023. In contrast, The Trade Desk, a leader in digital advertising, has seen its gross profit grow by an impressive 4,840% over the same period, albeit from a much smaller base.

A Decade of Growth

From 2014 to 2023, Microsoft’s gross profit increased from around $60 billion to over $146 billion, showcasing its dominance in the tech industry. Meanwhile, The Trade Desk's gross profit rose from a modest $32 million to nearly $1.6 billion, highlighting its rapid expansion in the digital advertising space. Despite the missing data for 2024, the trend is clear: both companies are on an upward trajectory, each carving out its niche in the global market.