Cost Management Insights: SG&A Expenses for ServiceNow, Inc. and Ubiquiti Inc.

Navigating SG&A Expenses: A Tale of Two Companies

In the dynamic world of technology, effective cost management is crucial for sustained growth. ServiceNow, Inc. and Ubiquiti Inc. offer a fascinating study in contrasts when it comes to Selling, General, and Administrative (SG&A) expenses. Over the past decade, ServiceNow has seen its SG&A expenses skyrocket by over 1,000%, reflecting its aggressive expansion strategy. In 2014, ServiceNow's SG&A expenses were just 20 times those of Ubiquiti, but by 2024, they are projected to be nearly 60 times higher. Meanwhile, Ubiquiti has maintained a more conservative growth trajectory, with its SG&A expenses increasing by approximately 240% over the same period. This divergence highlights the different strategic approaches of these two tech giants. As businesses navigate the post-pandemic landscape, understanding these cost management strategies can provide valuable insights into sustainable growth.