ServiceNow, Inc. and NetApp, Inc.: SG&A Spending Patterns Compared

A Tale of Two Tech Giants: ServiceNow vs. NetApp

In the ever-evolving tech landscape, understanding spending patterns can offer valuable insights into a company's strategic priorities. Over the past decade, ServiceNow, Inc. and NetApp, Inc. have showcased contrasting approaches in their Selling, General, and Administrative (SG&A) expenses. From 2014 to 2024, ServiceNow's SG&A expenses skyrocketed by over 900%, reflecting its aggressive growth strategy and market expansion. In contrast, NetApp's SG&A expenses remained relatively stable, with a modest fluctuation of around 15% over the same period.

This divergence highlights ServiceNow's rapid scaling and investment in market penetration, while NetApp maintains a steady course, focusing on operational efficiency. As of 2024, ServiceNow's SG&A expenses are more than double those of NetApp, underscoring its commitment to growth. These spending patterns not only reveal each company's strategic focus but also provide a glimpse into their future trajectories in the competitive tech industry.