Cost of Revenue: Key Insights for Salesforce, Inc. and Atlassian Corporation

Unveiling Cost Dynamics: Salesforce vs. Atlassian

In the ever-evolving tech landscape, understanding cost structures is pivotal. Over the past decade, Salesforce, Inc. and Atlassian Corporation have showcased intriguing trends in their cost of revenue. From 2014 to 2024, Salesforce's cost of revenue surged by approximately 782%, reflecting its aggressive growth strategy and market expansion. In contrast, Atlassian's cost of revenue increased by a staggering 2,014%, highlighting its rapid scaling and operational investments.

Key Insights

• Salesforce: Starting at 968 million in 2014, Salesforce's cost of revenue reached 8.54 billion by 2024, underscoring its dominance in the CRM space.
• Atlassian: From a modest 38 million in 2014, Atlassian's cost of revenue climbed to 803 million in 2024, marking its significant footprint in the software development sector.

These trends not only reflect the companies' growth trajectories but also their strategic investments in technology and infrastructure.