A Decade of SG&A: Salesforce vs. Atlassian

In the ever-evolving tech landscape, operational efficiency is paramount. Over the past decade, Salesforce, Inc. and Atlassian Corporation have demonstrated contrasting strategies in managing their Selling, General, and Administrative (SG&A) expenses. From 2014 to 2024, Salesforce's SG&A expenses surged by approximately 456%, reflecting its aggressive expansion and market dominance. In contrast, Atlassian's expenses grew by nearly 1,864%, showcasing its rapid scaling and strategic investments.

Key Insights

• Salesforce's Strategy: By 2023, Salesforce's SG&A expenses reached 16 billion, a testament to its commitment to maintaining a robust sales force and customer support infrastructure.
• Atlassian's Growth: Atlassian's expenses, though smaller in absolute terms, highlight a significant growth trajectory, peaking at 1.5 billion in 2024.

These trends underscore the diverse approaches of these tech giants in navigating operational costs, each tailored to their unique business models and market goals.