Cost of Revenue: A Tale of Two Giants

In the competitive landscape of agricultural machinery, Deere & Company and CNH Industrial N.V. have been pivotal players. Over the past decade, these industry titans have showcased intriguing trends in their cost of revenue. From 2014 to 2023, Deere & Company consistently outpaced CNH Industrial, with a notable 62% increase in cost of revenue by 2023, reaching a peak of $40 billion. In contrast, CNH Industrial experienced a 34% decline, dropping to $16.8 billion in the same period. This divergence highlights Deere's aggressive growth strategy, while CNH Industrial faced challenges in maintaining its cost structure. The data for 2024 remains incomplete, leaving room for speculation on future trends. As these companies navigate the evolving market, their financial strategies will be crucial in shaping the industry's future.