Innovation in Agriculture: A Comparative Analysis

In the competitive world of agricultural machinery, innovation is key to staying ahead. Over the past decade, Deere & Company and CNH Industrial N.V. have been at the forefront of this race, investing heavily in research and development (R&D) to drive technological advancements.

R&D Spending Trends

From 2014 to 2023, Deere & Company consistently outspent CNH Industrial N.V. in R&D, with an average annual investment of approximately 1.7 billion USD, compared to CNH's 995 million USD. Notably, Deere's R&D spending surged by 50% from 2014 to 2023, peaking at 2.29 billion USD in 2024. In contrast, CNH's investment remained relatively stable, with a slight increase of 6% over the same period.

The Future of Innovation

As the industry evolves, these investments highlight the companies' commitment to innovation, with Deere & Company leading the charge. However, CNH's consistent spending suggests a steady focus on maintaining its competitive edge.