EBITDA Metrics Evaluated: Salesforce, Inc. vs The Trade Desk, Inc.

A Tale of Two Titans: Salesforce vs. The Trade Desk

In the ever-evolving landscape of technology, Salesforce, Inc. and The Trade Desk, Inc. have emerged as formidable players. Over the past decade, Salesforce has demonstrated a remarkable growth trajectory, with its EBITDA soaring from a modest $89 million in 2014 to an impressive $9.2 billion in 2024. This represents a staggering increase of over 10,000%, underscoring Salesforce's dominance in the cloud-based software market.

Conversely, The Trade Desk, a leader in digital advertising, has shown steady growth, with its EBITDA increasing from $580,000 in 2014 to $281 million in 2023. While its growth rate is commendable, it pales in comparison to Salesforce's meteoric rise. Notably, data for The Trade Desk in 2024 is missing, leaving room for speculation about its future performance.

This comparison highlights the dynamic nature of the tech industry, where innovation and strategic foresight are key to sustained success.