A Decade of EBITDA Growth: Oracle vs. The Trade Desk

In the ever-evolving landscape of technology, Oracle Corporation and The Trade Desk, Inc. have showcased distinct trajectories in their EBITDA performance over the past decade. From 2014 to 2023, Oracle's EBITDA has consistently grown, peaking at approximately $21.6 billion in 2024, marking a 29% increase from its 2016 low. This steady growth underscores Oracle's robust market position and strategic adaptability.

Conversely, The Trade Desk, a rising star in digital advertising, has demonstrated exponential growth. Starting with a modest EBITDA of $580,000 in 2014, it surged to nearly $281 million by 2023, reflecting a staggering 48,400% increase. This meteoric rise highlights The Trade Desk's innovative approach and expanding influence in the ad-tech industry.

While Oracle's data for 2024 is available, The Trade Desk's figures remain elusive, leaving room for speculation on its future trajectory. This comparison offers a fascinating glimpse into the diverse growth strategies of two tech giants.