Operational Costs Compared: SG&A Analysis of Oracle Corporation and The Trade Desk, Inc.

A Decade of SG&A: Oracle vs. The Trade Desk

In the ever-evolving tech industry, operational efficiency is key. Over the past decade, Oracle Corporation and The Trade Desk, Inc. have showcased contrasting trends in their Selling, General, and Administrative (SG&A) expenses. Oracle, a stalwart in enterprise software, consistently maintained high SG&A costs, peaking in 2023 with a 12% increase from 2014. Meanwhile, The Trade Desk, a rising star in digital advertising, exhibited a remarkable growth trajectory, with SG&A expenses surging by over 3,900% from 2014 to 2023. This stark contrast highlights Oracle's steady operational strategy versus The Trade Desk's aggressive expansion. Notably, 2024 data for The Trade Desk is missing, leaving room for speculation on its future financial maneuvers. As these companies navigate the competitive landscape, their SG&A trends offer valuable insights into their strategic priorities and market positioning.