EBITDA Performance Review: Salesforce, Inc. vs Zebra Technologies Corporation

A Decade of EBITDA Growth: Salesforce vs. Zebra Technologies

In the ever-evolving landscape of technology, Salesforce, Inc. and Zebra Technologies Corporation have showcased distinct trajectories in their EBITDA performance over the past decade. Since 2014, Salesforce has demonstrated a remarkable growth trajectory, with its EBITDA surging by over 10,000%, reaching an impressive $9.2 billion by 2024. This growth underscores Salesforce's strategic expansion and robust market positioning.

Conversely, Zebra Technologies, while experiencing steady growth, saw its EBITDA peak in 2021 at approximately $1.17 billion, before a decline in subsequent years. This divergence highlights the contrasting business models and market strategies of these two tech giants.

The data reveals a compelling narrative of innovation and adaptation, with Salesforce's aggressive growth strategy paying dividends, while Zebra Technologies navigates a more stable, albeit less dynamic, path. As we look to the future, these trends offer valuable insights into the competitive dynamics of the tech industry.