A Decade of SG&A: SAP SE vs. VMware, Inc.

In the ever-evolving landscape of technology, operational efficiency is paramount. Over the past decade, SAP SE and VMware, Inc. have demonstrated contrasting strategies in managing their Selling, General, and Administrative (SG&A) expenses. From 2014 to 2023, SAP SE's SG&A expenses surged by approximately 88%, peaking in 2022. This reflects a strategic investment in expanding their global footprint and enhancing customer engagement. In contrast, VMware, Inc. exhibited a more conservative growth of around 147% in SG&A expenses, indicating a focus on streamlined operations and targeted market expansion.

Key Insights

• SAP SE: Witnessed a significant rise in SG&A expenses, with a notable 11% increase from 2021 to 2022.
• VMware, Inc.: Showed a steady upward trend, with a remarkable 11% increase from 2022 to 2023.

These trends underscore the diverse approaches these tech giants employ to navigate the competitive landscape.