Selling, General, and Administrative Costs: SAP SE vs The Trade Desk, Inc.

A Comparative Analysis of SG&A Expenses: SAP SE vs. The Trade Desk, Inc.

In the ever-evolving landscape of global business, understanding the financial strategies of industry leaders is crucial. This analysis delves into the Selling, General, and Administrative (SG&A) expenses of two prominent companies: SAP SE and The Trade Desk, Inc., from 2014 to 2023.

SAP SE, a titan in enterprise software, consistently allocated a significant portion of its budget to SG&A, peaking in 2022 with expenses reaching approximately 11 billion USD. This represents a 112% increase from 2014, reflecting SAP's strategic investments in global expansion and customer engagement.

Conversely, The Trade Desk, Inc., a leader in digital advertising, exhibited a remarkable growth trajectory. From a modest 24 million USD in 2014, its SG&A expenses surged by over 3,900% to nearly 968 million USD in 2023. This exponential rise underscores The Trade Desk's aggressive market penetration and innovation-driven approach.