| __timestamp | Palo Alto Networks, Inc. | The Trade Desk, Inc. |
|---|---|---|
| Wednesday, January 1, 2014 | 407912000 | 23975000 |
| Thursday, January 1, 2015 | 624261000 | 40070000 |
| Friday, January 1, 2016 | 914400000 | 78219000 |
| Sunday, January 1, 2017 | 1117400000 | 119825000 |
| Monday, January 1, 2018 | 1356200000 | 171981000 |
| Tuesday, January 1, 2019 | 1605800000 | 275930000 |
| Wednesday, January 1, 2020 | 1819800000 | 346359000 |
| Friday, January 1, 2021 | 2144900000 | 623959000 |
| Saturday, January 1, 2022 | 2553900000 | 863142000 |
| Sunday, January 1, 2023 | 2991700000 | 968248000 |
| Monday, January 1, 2024 | 3475000000 | 1082333000 |
Unlocking the unknown
In the competitive landscape of tech giants, managing Selling, General, and Administrative (SG&A) expenses is crucial for maintaining profitability. Over the past decade, Palo Alto Networks and The Trade Desk have shown distinct strategies in handling these costs. From 2014 to 2023, Palo Alto Networks saw a consistent rise in SG&A expenses, peaking at approximately $3.5 billion in 2024. This represents a staggering 750% increase from their 2014 figures. In contrast, The Trade Desk, while also experiencing growth, managed to keep their SG&A expenses under $1 billion by 2023, marking a more conservative approach with a 4000% increase from 2014. This data highlights Palo Alto Networks' aggressive expansion strategy, while The Trade Desk appears to focus on cost efficiency. As we look to the future, the missing data for 2024 for The Trade Desk leaves room for speculation on their next financial moves.
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