SAP SE vs Applied Materials, Inc.: SG&A Expense Trends

SG&A Expense Trends: SAP SE vs. Applied Materials, Inc.

In the ever-evolving landscape of global business, understanding the financial strategies of industry giants is crucial. This analysis delves into the Selling, General, and Administrative (SG&A) expenses of SAP SE and Applied Materials, Inc. from 2014 to 2023. Over this period, SAP SE consistently outpaced Applied Materials, Inc. in SG&A spending, reflecting its expansive global operations. Notably, SAP SE's SG&A expenses peaked in 2022, reaching approximately 11 billion, marking a 112% increase from 2014. In contrast, Applied Materials, Inc. demonstrated a steady upward trend, with a 102% rise in SG&A expenses, culminating in 1.8 billion by 2023. This divergence highlights SAP SE's aggressive market strategies compared to Applied Materials' more measured approach. The data for 2024 is incomplete, offering a glimpse into the future financial maneuvers of these tech titans.