Selling, General, and Administrative Costs: Broadcom Inc. vs HubSpot, Inc.

A Tale of Two Companies: Broadcom Inc. vs HubSpot, Inc.

In the ever-evolving landscape of technology, understanding the financial dynamics of industry leaders is crucial. Broadcom Inc. and HubSpot, Inc., two giants in their respective fields, offer a fascinating study in contrast when it comes to Selling, General, and Administrative (SG&A) expenses. Over the past decade, Broadcom's SG&A costs have surged by over 1,100%, peaking at nearly $5 billion in 2024. This reflects its aggressive expansion and acquisition strategy. In contrast, HubSpot's SG&A expenses have grown by approximately 1,200% since 2014, reaching $1.3 billion in 2023, highlighting its focus on scaling operations and market penetration. Notably, 2024 data for HubSpot is missing, leaving room for speculation on its future trajectory. This comparison underscores the diverse strategies employed by tech companies to navigate growth and competition.