Accenture vs. Atlassian: A Decade of SG&A Management

In the ever-evolving landscape of corporate finance, managing Selling, General, and Administrative (SG&A) expenses is crucial for maintaining profitability. Over the past decade, Accenture plc and Atlassian Corporation have demonstrated contrasting approaches to SG&A management.

Accenture, a global consulting giant, has seen its SG&A expenses grow steadily, reaching approximately $11 billion by 2024. This represents a 106% increase from 2014, reflecting its expansive global operations and strategic investments. In contrast, Atlassian, a software powerhouse, has managed a more modest increase in SG&A expenses, growing from $76 million in 2014 to nearly $1.5 billion in 2024, a staggering 1,857% rise. This growth aligns with Atlassian's rapid expansion and innovation-driven strategy.

While Accenture's expenses are significantly higher in absolute terms, Atlassian's proportional growth highlights its aggressive scaling strategy. Understanding these dynamics offers valuable insights into how industry leaders manage operational costs in a competitive market.