Accenture vs. NetEase: A Decade of SG&A Management

In the ever-evolving landscape of global business, managing Selling, General, and Administrative (SG&A) expenses is crucial for maintaining profitability. Over the past decade, Accenture plc and NetEase, Inc. have demonstrated contrasting approaches to SG&A cost management. From 2014 to 2023, Accenture's SG&A expenses grew by approximately 106%, reflecting a steady increase in operational scale. In contrast, NetEase's expenses surged by nearly 700%, indicating aggressive expansion and investment in growth.

While Accenture's expenses peaked at around $11 billion in 2023, NetEase reached nearly $19 billion, showcasing its rapid growth trajectory. However, data for 2024 is missing for NetEase, leaving room for speculation on its future strategy. This comparison highlights the strategic choices companies make in balancing growth with cost efficiency, offering valuable insights for investors and industry analysts alike.