ASML Holding N.V. or NetApp, Inc.: Who Manages SG&A Costs Better?

Who Manages SG&A Costs Better: ASML Holding N.V. or NetApp, Inc.?

In the competitive landscape of technology giants, managing Selling, General, and Administrative (SG&A) expenses is crucial for maintaining profitability. Over the past decade, ASML Holding N.V. and NetApp, Inc. have shown contrasting trends in their SG&A management. From 2014 to 2023, ASML's SG&A expenses surged by approximately 250%, reflecting its aggressive growth strategy. In contrast, NetApp's expenses remained relatively stable, with only a 4% increase, indicating a more conservative approach.

ASML's significant rise in SG&A costs, peaking at over €1.1 billion in 2023, suggests a focus on expansion and innovation. Meanwhile, NetApp's consistent expenditure, averaging around €2 billion annually, highlights its emphasis on operational efficiency. This data provides a fascinating insight into how these companies prioritize their resources in a rapidly evolving market.

As we look to the future, the missing data for 2024 leaves room for speculation on how these strategies will evolve.