Who Optimizes SG&A Costs Better? ASML Holding N.V. or Ubiquiti Inc.

Optimizing SG&A Costs: A Tale of Two Companies

In the competitive world of technology, managing Selling, General, and Administrative (SG&A) expenses is crucial for profitability. ASML Holding N.V. and Ubiquiti Inc. offer a fascinating study in contrasts. From 2014 to 2023, ASML's SG&A expenses surged by over 250%, reflecting its aggressive expansion and investment in innovation. In contrast, Ubiquiti Inc. maintained a more conservative growth, with SG&A costs increasing by approximately 200% over the same period.

A Closer Look at the Numbers

ASML's expenses peaked in 2023, reaching a staggering 1.1 billion, while Ubiquiti's expenses were significantly lower, peaking at around 71 million. This disparity highlights ASML's larger scale and broader market reach. However, Ubiquiti's leaner cost structure may offer a competitive edge in maintaining profitability.

The Missing Year

Interestingly, data for ASML in 2024 is missing, leaving room for speculation on its future cost management strategies.