Breaking Down SG&A Expenses: Apple Inc. vs Dell Technologies Inc.

A Tale of Two Giants: Apple Inc. vs Dell Technologies Inc.

In the ever-evolving landscape of technology, Apple Inc. and Dell Technologies Inc. have long been titans. Over the past decade, their Selling, General, and Administrative (SG&A) expenses reveal intriguing insights into their operational strategies. From 2014 to 2024, Apple consistently outpaced Dell in SG&A spending, with a notable 117% increase, peaking at $26 billion in 2024. This reflects Apple's aggressive marketing and expansive retail presence. In contrast, Dell's SG&A expenses peaked in 2019 at $20 billion, before declining to $13 billion in 2024, indicating a strategic shift towards cost efficiency. The data highlights Apple's focus on brand dominance, while Dell appears to streamline operations. As these companies navigate the future, their financial strategies will continue to shape their competitive edge in the global market.