Apple Inc. or Motorola Solutions, Inc.: Who Manages SG&A Costs Better?

A Tale of Two Giants: Apple vs. Motorola Solutions in SG&A Management

In the ever-evolving tech industry, managing Selling, General, and Administrative (SG&A) expenses is crucial for maintaining profitability. From 2014 to 2023, Apple Inc. and Motorola Solutions, Inc. have showcased contrasting strategies in handling these costs. Apple, with its expansive global reach, has seen its SG&A expenses grow by approximately 117%, reflecting its aggressive market expansion and innovation strategies. In contrast, Motorola Solutions has maintained a more conservative growth of around 32% in SG&A expenses, indicative of its focused approach in niche markets.

While Apple's SG&A expenses peaked in 2024, Motorola's data for the same year remains unavailable, leaving room for speculation. This comparison highlights the strategic differences between a tech titan and a specialized solutions provider, offering insights into how each navigates the financial landscape. As the tech world continues to evolve, these insights provide a glimpse into the financial strategies that drive success.