Breaking Down SG&A Expenses: Microsoft Corporation vs SAP SE

A Comparative Analysis of SG&A Expenses: Microsoft vs. SAP

In the ever-evolving tech industry, understanding the financial strategies of giants like Microsoft Corporation and SAP SE is crucial. Over the past decade, Microsoft has consistently outpaced SAP in Selling, General, and Administrative (SG&A) expenses, reflecting its aggressive market strategies. From 2014 to 2023, Microsoft's SG&A expenses surged by approximately 56%, peaking at over $32 billion in 2023. In contrast, SAP's expenses grew by about 88% from 2014 to 2022, reaching a high of $11 billion before data became unavailable for 2023. This disparity highlights Microsoft's expansive growth and investment in sales and marketing, while SAP maintains a more conservative approach. As we look to the future, these trends offer insights into each company's strategic priorities and market positioning.